The Problem: A tight budget, a board whose names you’d recognize anywhere–with matching expectations–and 600+ scientific documents to share with the world. This nonprofit had almost no online presence and a wealth of knowledge to distribute. The Executive Director needed more than just a website to get the word out.
The Solution: one of our senior writers:
- Created a content strategy including messaging that could be used in all marketing efforts.
- Drafted a site map and content design for a 30+ page website.
- Identified optimal keywords for each page.
- Wrote content for 12 key pages.
- Created a plan that allowed this client to finish the work as budget allowed.
The Results: A very happy Executive Director, who is now armed with the tools and confidence to finish the job.