If writing is like baking bread, content strategy is like meal planning for a dinner party. Each guest has their own dietary needs, their favorite foods, and stuff they won’t touch even under pain of death. You have to know who’s the vegan, who loves their steak bloody, and who refuses to eat eggs unless they’re cooked over hard.
Frankly, it can be a bit overwhelming
“[MB] always delivered above and beyond expectations, providing clear communication, strategy, and most importantly execution of results.”
Mark Patenaude
Regional VP Sales, Give Something Back
I Can Help With Your Content Strategy Needs
A good content strategy lays out your understanding of your audience and where you’re going to find them. It describes the message for each audience and the action(s) you want each to take. It factors in social media and search engine optimization (SEO). It also includes a schedule so you post at the right times to attract your audience.
Sounds like a lot to think about. I can help.
Areas of Expertise
Here are some of the ways we can help you:
- Marketing strategy review
- Keyword assessment
- Content plan and calendar
- Blog posts
- Video scripts
- Coaching on social media