Category: Writing

Why the Gender Question Matters

I’ve invited Maureen Ladley of Ladley & Associates to share her recent blog on the importance of understanding audience demographics. While Maureen’s expertise is surveys and focus groups, content creators need to care, too. After all, if you want your audience to hear you, you need to understand who they are and  what’s important to […]

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How to Script a Memorable Video

There’s a good reason why videos are increasingly popular. They’re easy to consume and they can be easy to make. You don’t need an expensive crew, equipment, and studio to produce a decent-quality video. In a memorable video, the speaker communicates their message clearly and succinctly. Viewers are gripped by your call to action. They […]

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