I’ve invited Maureen Ladley of Ladley & Associates to share her recent blog on the importance of understanding audience demographics. While Maureen’s expertise is surveys and focus groups, content creators need to care, too. After all, if you want your audience to hear you, you need to understand who they are and what’s important to […]
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How is Your Homepage Content Holding Up?
Nothing like crash-and-burn to make me scrutinize my homepage content. What I found was ugly–and I can’t blame it all on WordPress glitches. I like technology. I update my WordPress plug-ins myself; I pay attention to Google Analytics. Until recently, all was going swimmingly. Then I ran a bunch of routine (ahem) updates and all […]
Continue readingThe Post-it Method Step-by-Step
I’ve invited Shawn Greene, noted author and speaker, to share her step-by-step approach to creating content using sticky notes. She’s generously let me repost her original blog here. While Shawn is known for sales training and instructional design, her method works for almost any content you need to create. Hope you enjoy it as much […]
Continue readingPart 6: Writing and Publishing
You made it! We’re at the final step of this series, How to Write a Blog that gets results. To recap the journey: How To Write A Blog That Gets Results, Part 1 laid the foundation with the process I use, whether writing for my own blog or for clients. How To Write A Blog, […]
Continue readingHow To Write a Blog, Part 3: Why Care About SEO?
The first article in this series outlined my process for how to write a blog post. The second one gave you a framework for success with some planning. In this article, I’m going to cover an essential concept for bloggers: on-page search engine optimization (SEO). I include it in the Research step of my process, […]
Continue readingDiscover How a Simple Content Plan Can Get You Results
Updated February 21, 2023 If you’re making the effort to write content, you want people to read it. Unfortunately, there’s a lot of competition for readers’ eyes. How can you stand out? A content plan will help. If you’re not sure what you want to gain from your content, the whole thing becomes an exercise […]
Continue readingHow You can Write Better Content for Blogs, Social Media and Websites In Four Steps
Updated February 23, 2023 Here’s the thing about telling anyone how to write better content: most people know what they want to say. They’re just missing a process to guide them in writing content that people will read. It’s a bit like taking a road trip. Having a destination in mind is a good idea, […]
Continue readingMore Writing Tools That Will Help You Now
If you’re in business you’re a writer. Text, email, and social media are text-based. You can write a whole sentence using emoticons 😝 and acronyms IMHO (in my humble opinion) but unambiguous business writing requires a command of the language. Good news: writing tools can help you with English, whether the language is new to […]
Continue readingHow to Script a Memorable Video
There’s a good reason why videos are increasingly popular. They’re easy to consume and they can be easy to make. You don’t need an expensive crew, equipment, and studio to produce a decent-quality video. In a memorable video, the speaker communicates their message clearly and succinctly. Viewers are gripped by your call to action. They […]
Continue readingHow to Get Attention With Your LinkedIn Summary
Whether you like it or not, LinkedIn is the place to be for most professionals. It’s more than your online resume: anyone wanting to confirm your experience will check you out on LinkedIn. If someone searches for you on Google, a link to your LinkedIn profile may appear. Even if you spend more time on […]
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