The good news: digital content trends for 2022 are evolving. While some things haven’t changed (I’m looking at you, videos and podcasts), new trends are in the wind. The metaverse and augmented reality will challenge marketers. Try a little tenderness. My job may be going away. Wait, what? Photo by Burst on StockSnap Back to […]
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The Survey Says: Blog Content Strategies That Work
Have you read the 2021 Orbit Media survey on blog content strategies? Orbit Media has conducted this annual survey for nearly a decade so they have enough data to identify trends. This year’s results show some interesting shifts but the data supports my perspective: good writing wins out over SEO every time. My Take-Aways Blogging […]
Continue readingHow is Your Homepage Content Holding Up?
Nothing like crash-and-burn to make me scrutinize my homepage content. What I found was ugly–and I can’t blame it all on WordPress glitches. I like technology. I update my WordPress plug-ins myself; I pay attention to Google Analytics. Until recently, all was going swimmingly. Then I ran a bunch of routine (ahem) updates and all […]
Continue readingThe Post-it Method Step-by-Step
I’ve invited Shawn Greene, noted author and speaker, to share her step-by-step approach to creating content using sticky notes. She’s generously let me repost her original blog here. While Shawn is known for sales training and instructional design, her method works for almost any content you need to create. Hope you enjoy it as much […]
Continue readingContent Trends for 2021
I’ve noticed some interesting content trends in 2021. Some are driven by the economic uncertainties businesses are facing, However, one thing stands out: good writing gets the reader’s attention. More Focus on the Bottom of the Content Funnel Instead of casting a wide content net to attract any lead, some of my clients are only […]
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