Small business search engine optimization (SEO) can be frustrating and expensive. How do you stand out from competitors with big advertising budgets? Even if you hire a pricey SEO expert, what are your chances of appearing on the first pages of search results? You may want to invest in SEO for your small business because […]
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The Post-it Method Step-by-Step
I’ve invited Shawn Greene, noted author and speaker, to share her step-by-step approach to creating content using sticky notes. She’s generously let me repost her original blog here. While Shawn is known for sales training and instructional design, her method works for almost any content you need to create. Hope you enjoy it as much […]
Continue readingContent Trends for 2021
I’ve noticed some interesting content trends in 2021. Some are driven by the economic uncertainties businesses are facing, However, one thing stands out: good writing gets the reader’s attention. More Focus on the Bottom of the Content Funnel Instead of casting a wide content net to attract any lead, some of my clients are only […]
Continue readingPart 6: Writing and Publishing
You made it! We’re at the final step of this series, How to Write a Blog that gets results. To recap the journey: How To Write A Blog That Gets Results, Part 1 laid the foundation with the process I use, whether writing for my own blog or for clients. How To Write A Blog, […]
Continue readingPart 5: Get Awesome Results with Headlines and Calls to Action
Before we worry about the perfect call to action, let’s take a step back and see where we left off. In Part 1, I laid out my process for writing a blog Part 2 explained how to determine who your target audience is and why that’s so important. In Part 3 we dipped a toe […]
Continue readingPart 4: How To Research Content for Your Blog
In this blog, one of a series on writing a blog, I’ll explain why and how to research content. Even for experts, research is important for building your reputation. Gathering citations, quoting other experts, and getting the basic facts straight is key to reinforcing your authority and expertise. Researching Content For Your Blog is Easy […]
Continue readingHow To Write a Blog, Part 3: Why Care About SEO?
The first article in this series outlined my process for how to write a blog post. The second one gave you a framework for success with some planning. In this article, I’m going to cover an essential concept for bloggers: on-page search engine optimization (SEO). I include it in the Research step of my process, […]
Continue readingHow To Write a Blog, Part 2: Plan For Strong Results
If you’re making the effort to write a blog, you want people to read it. Unfortunately, there’s a lot of competition. Hosting Tribunal says it in a nutshell: “To date, there are more than 500 million blogs out of 1.7 billion websites in the world. Their authors account for over 2 million blog posts daily.” […]
Continue readingHow To Write a Blog That Gets Results, Part 1
Here’s the thing about writing a blog that gets results: most people know what they want to write. What they’re missing is a process to guide them in creating a blog that people will read. So I’ve created a series of posts that lay out the process I use. This post covers the preliminaries: whether […]
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