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Why the Gender Question Matters

I’ve invited Maureen Ladley of Ladley & Associates to share her recent blog on the importance of understanding audience demographics. While Maureen’s expertise is surveys and focus groups, content creators need to care, too. After all, if you want your audience to hear you, you need to understand who they are and  what’s important to […]

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Ode to Science Fiction

I’m a lifelong science fiction fan. My first exposure was the full set of L. Frank Baum’s stories set mostly in the land of Oz. Don’t think that’s science fiction? Then you never read the books. The cast of characters included robots, talking toys, mysterious aircraft and mutant monkeys. And let’s not forget the farm […]

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