Before we worry about the perfect call to action, let’s take a step back and see where we left off. In Part 1, I laid out my process for writing a blog Part 2 explained how to determine who your target audience is and why that’s so important. In Part 3 we dipped a toe […]
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Did You Vote?
No matter what, I’m good with the election. America has always been an experiment in democracy. Whoever wins will be the president. Period.Here’s how I feel: I’m through with the double standard. I’m sick of “they’re all idiots” (or worse). We all say no one wants to be called a name (true), that we need […]
Continue readingPart 4: How To Research Content for Your Blog
In this blog, one of a series on writing a blog, I’ll explain why and how to research content. Even for experts, research is important for building your reputation. Gathering citations, quoting other experts, and getting the basic facts straight is key to reinforcing your authority and expertise. Researching Content For Your Blog is Easy […]
Continue readingHow To Write a Blog, Part 3: Why Care About SEO?
The first article in this series outlined my process for how to write a blog post. The second one gave you a framework for success with some planning. In this article, I’m going to cover an essential concept for bloggers: on-page search engine optimization (SEO). I include it in the Research step of my process, […]
Continue readingHow To Write a Blog, Part 2: Plan For Strong Results
If you’re making the effort to write a blog, you want people to read it. Unfortunately, there’s a lot of competition. Hosting Tribunal says it in a nutshell: “To date, there are more than 500 million blogs out of 1.7 billion websites in the world. Their authors account for over 2 million blog posts daily.” […]
Continue readingHow To Write a Blog That Gets Results, Part 1
Here’s the thing about writing a blog that gets results: most people know what they want to write. What they’re missing is a process to guide them in creating a blog that people will read. So I’ve created a series of posts that lay out the process I use. This post covers the preliminaries: whether […]
Continue readingMore Writing Tools That Will Help You Now
If you’re in business you’re a writer. Text, email, and social media are text-based. You can write a whole sentence using emoticons 😝 and acronyms IMHO (in my humble opinion) but unambiguous business writing requires a command of the language. Good news: writing tools can help you with English, whether the language is new to […]
Continue readingHow to Script a Memorable Video
There’s a good reason why videos are increasingly popular. They’re easy to consume and they can be easy to make. You don’t need an expensive crew, equipment, and studio to produce a decent-quality video. In a memorable video, the speaker communicates their message clearly and succinctly. Viewers are gripped by your call to action. They […]
Continue readingHow to Get Attention With Your LinkedIn Summary
Whether you like it or not, LinkedIn is the place to be for most professionals. It’s more than your online resume: anyone wanting to confirm your experience will check you out on LinkedIn. If someone searches for you on Google, a link to your LinkedIn profile may appear. Even if you spend more time on […]
Continue readingHow to Build a Team When You’re Not the Project Manager
One of the most common problems I’ve faced as a project manager is “fixing” a broken team. There are lots of reasons people don’t work together well. Sometimes team members prefer working solo. Sometimes there are organizational issues discouraging collaboration. And sometimes two people just don’t like each other. Even if you’re not a project […]
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