I’ve invited Maureen Ladley of Ladley & Associates to share her recent blog on the importance of understanding audience demographics. While Maureen’s expertise is surveys and focus groups, content creators need to care, too. After all, if you want your audience to hear you, you need to understand who they are and what’s important to […]
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Top Four Content Trends for 2022
The good news: digital content trends for 2022 are evolving. While some things haven’t changed (I’m looking at you, videos and podcasts), new trends are in the wind. The metaverse and augmented reality will challenge marketers. Try a little tenderness. My job may be going away. Wait, what? Photo by Burst on StockSnap Back to […]
Continue readingOde to Science Fiction
I’m a lifelong science fiction fan. My first exposure was the full set of L. Frank Baum’s stories set mostly in the land of Oz. Don’t think that’s science fiction? Then you never read the books. The cast of characters included robots, talking toys, mysterious aircraft and mutant monkeys. And let’s not forget the farm […]
Continue readingThe Survey Says: Blog Content Strategies That Work
Have you read the 2021 Orbit Media survey on blog content strategies? Orbit Media has conducted this annual survey for nearly a decade so they have enough data to identify trends. This year’s results show some interesting shifts but the data supports my perspective: good writing wins out over SEO every time. My Take-Aways Blogging […]
Continue readingHow is Your Homepage Content Holding Up?
Nothing like crash-and-burn to make me scrutinize my homepage content. What I found was ugly–and I can’t blame it all on WordPress glitches. I like technology. I update my WordPress plug-ins myself; I pay attention to Google Analytics. Until recently, all was going swimmingly. Then I ran a bunch of routine (ahem) updates and all […]
Continue readingRun a Small Business? Yes, You Can Win at SEO
Small business search engine optimization (SEO) can be frustrating and expensive. How do you stand out from competitors with big advertising budgets? Even if you hire a pricey SEO expert, what are your chances of appearing on the first pages of search results? You may want to invest in SEO for your small business because […]
Continue readingThe Post-it Method Step-by-Step
I’ve invited Shawn Greene, noted author and speaker, to share her step-by-step approach to creating content using sticky notes. She’s generously let me repost her original blog here. While Shawn is known for sales training and instructional design, her method works for almost any content you need to create. Hope you enjoy it as much […]
Continue readingContent Trends for 2021
I’ve noticed some interesting content trends in 2021. Some are driven by the economic uncertainties businesses are facing, However, one thing stands out: good writing gets the reader’s attention. More Focus on the Bottom of the Content Funnel Instead of casting a wide content net to attract any lead, some of my clients are only […]
Continue readingThe Do’s and Don’ts of Using Content From the Internet
Have you ever “borrowed” content from someone else’s website? Did you give credit to the author? Sometimes reusing content is perfectly OK (“fair use”) and times when it isn’t, but how do you know which is which? I invited Kelley Way, an attorney specializing in copyright law, to share her expertise with you. You can […]
Continue readingPart 6: Writing and Publishing
You made it! We’re at the final step of this series, How to Write a Blog that gets results. To recap the journey: How To Write A Blog That Gets Results, Part 1 laid the foundation with the process I use, whether writing for my own blog or for clients. How To Write A Blog, […]
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